Plant-based foods represent a significant growth opportunity in China’s food industry, aligning with national priorities for food security and sustainability, and supported by various government agencies as part of development plans.
Increasing consumption of plant-based foods, including beans, legumes, nuts, tofu, grains, vegetables, and plant proteins, efficiently meets growing protein demand while addressing concerns about resource utilization. This approach aligns with China’s Ministry of Health dietary guidelines for balanced protein intake and responds to rising consumer interest.
Lever China assists food companies in implementing policies to increase the adoption and sales of plant-based foods. We guide clients to understand these categories and the opportunities they present for improving their brand value, growing sales, and catering to customer trends for higher-quality, healthier and more sustainable food.