力矩中国 | Plant-Based Foods

Plant-based foods represent a significant growth opportunity in China’s food industry, aligning with national priorities for food security and sustainability, and supported by various government agencies as part of development plans.

Increasing consumption of plant-based foods, including beans, legumes, nuts, tofu, grains, vegetables, and plant proteins, efficiently meets growing protein demand while addressing concerns about resource utilization. This approach aligns with China’s Ministry of Health dietary guidelines for balanced protein intake and responds to rising consumer interest.

Lever China assists food companies in implementing policies to increase the adoption and sales of plant-based foods. We guide clients to understand these categories and the opportunities they present for improving their brand value, growing sales, and catering to customer trends for higher-quality, healthier and more sustainable food.

NewProtein covers the latest developments in new brands, product launches, investment rounds, research findings, and market trends across the alternative protein sector.

Our news service provides in-depth reporting on Chinese companies and developments while also highlighting important international stories, giving food industry professionals the information they need in this fast-growing field.

Visit NewProtein.cn to keep up with what’s happening in China’s protein innovation landscape.

Lever China partnered with the Low-Carbon Hotel Development Institute, a government-affiliated organization in China, to significantly boost the adoption of plant-based foods within the country’s hotel sector. This collaboration is a crucial step toward reducing the carbon footprint of China’s hospitality industry and promoting sustainable dining practices.

In response to growing consumer demand for healthier and more sustainable dining options, three of China’s leading hotel groups—IHG, Dossen and Huazhu—are implementing significant changes to their food service operations, expanding plant-based options across thousands of locations nationwide.

Lever China partnered with Marriott International to advance sustainability goals by hosting a plant-based tasting session at Marriott’s Greater China F&B conference in Sanya, showcasing ten brands of alternative proteins to 300 food and beverage managers who were impressed by the quality improvements in these products.

Talk to us

Want to chat? Get in touch with us here, and we’ll answer your question or set up a time to talk.